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Bloomberg · Sonja Wind ·

Apparel retailers like Zalando, Zara, and ASOS are betting on AI virtual fitting rooms to create a better online shopping experience and cut costly returns

Buying clothes online can leave shoppers frustrated and retailers drowning in returned goods. Now brands hope that AI-powered tools will deliver the perfect fit.

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In this story ASOS Zalando Zara

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Bloomberg — Apparel retailers like Zalando, Zara, and ASOS are betting on AI virtual fitting rooms to create a better online shopping experience and cut costly returns ↗

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