Marketing Dive · Peter Adams ·

Amazon partners with OpenAI to let advertisers buy ChatGPT ads via Amazon DSP as a managed service in a US-only pilot; OpenAI will control ad delivery decisions

Conversational ads inventory will be available as a managed service via Amazon DSP, but OpenAI will handle placement through its own systems.

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Amazon partners with OpenAI to let advertisers buy ChatGPT ads via Amazon DSP as a managed service in a US-only pilot; OpenAI will control ad delivery decisions

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Marketing Dive — Amazon partners with OpenAI to let advertisers buy ChatGPT ads via Amazon DSP as a managed service in a US-only pilot; OpenAI will control ad delivery decisions ↗

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